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L Occitane en Provence commonly referred to as, L Occitane, is an international company that deals in fragrances, body and beauty products. The company, based in the Manosque City of France, was started four decades ago and has been successful as it generates millions of dollars every year in revenue.
History
L Occitane en Provence was started in the year 1976, by Olivier Baussan. Mr. Baussan used distillation to extract essential oils from lavender flowers and sold to the neighbors and local people who lived in Provence. The business boomed and in 1978, only two years after he started selling oil on the streets of Provence, he opened his first boutique in Volx. He eventually sold his company to venture capitalists, who despite pumping money into the business, didn’t really understand his business and used approaches weren’t compatible with his. Reinold Geiger, an Australian business person, bought a 33% stake of L Occitane and invited back Olivier Baussan as the creative director heralding a new breath of life to the company.
Legacy
The company has been successful and has opened stores in more than 90 countries. L Occitane en Provence continues to impress with the production of cosmetic products and fragrances that conform to the needs of the various nationalities and cultures worldwide. L Occitane also aims to preserve the traditions of Manosque residents by planting trees in Haute-Provence. The company has also developed partnerships with groups that support the planting of aromatic and scented plants.